I don’t like Totem! … or do I? As a co-founder and marketeer from Haresfoot brewery it's a dangerous thing to say perhaps?
I’ve always been on the sweeter side… from a beer perspective. When we launched Totem , a 4.5% ABV American IPA secretly I was highly cynical. I like dark beers, I like a dominant malty taste and don’t most other people? Isn’t this a Marmite beer – you love it or hate it and how many people are going to love it? It’s too niche I thought! However a strange thing happened to me. It started on Saturday. I was in the Boxing Hares bar running the shop. No fewer than 10 customers came in and asked for Totem – a significant allegiance given the beer has just been launched. I tried a sip from our stock back in the cold room- maybe I’m wrong? Way too hoppy, almost sour to my taste buds… who in their right mind would like that?