Two Pints of Lager and a Packet of Crisps Please

The tangential title of my blog is the 1980 hit single of Splodgenessabounds – a "song” which tracks the frustrations of a man not being served at his local bar. But I digress, the point is that lager and crisps, that most rudimentary of pub orders and the default beer and food combo, is a very distant relative of the current trend offered by sommeliers of beer and food pairing.

The push for beer and food matching has been around for several years now. Famously, the sommelier at Le Gavroche, Michel Roux Jr's two-starred Michelin restaurant, advises on the beer choice per course. Last year, Britain's Beer Alliance launched their “There's a Beer for That” campaign, which allows you to request beer matches for food on their twitter feed (just tweet @BeerForThat with #beermatch).