There's something in a name

The hardened northern brewers up at Brewlab and PBC weren’t too sure of the Haresfoot Brewery name, causing a bit of a wobble in confidence with my co-directors. I have explained the origins of our name in a previous blog post.

Anyhow as a quick response I have carried out a little market research on the name via email and Facebook. Some 34 friends and family replied to me over a weekend, so many thanks to them.

The good news is that only 11% didn’t like the name and over half (56%) loved it. But another third had mixed views. Issues with the name Haresfoot appear to be around the “foot”, with people thinking of hairy feet or severed hare’s foot lucky charms. Those who liked it thought that it sounded established and it reminded them of the English country side and rural market towns. They also said it sounded quirky, family run, established and a suitable name for a micro-brewery.

The branding consultants who pitched to us also liked the name. One commented:

"We love the Haresfoot name for the quirky, quintessentially English images it conjures up. To us the hare is a noble, fleet-footed animal that needs to keep its wits about it to survive – the perfect motif for an ambitious yet distinct discovery brand."

That’ll do for me.